My sister is the one who love shopping so much. She always buy things like clothes, accessories, mobile case, and other things at shop and also online shopping. So, I will explain her habit when she wants yo buy something.
Nowadays, we can find the information about something we want to know easily by using the internet. For my sister, when she interests in something, for example, she wants to buy her new sport shoes. She will find the information first from reviewing website like Pantip, Dek-d, and sport web board. After that, she will check the price from any online website and also standard price at retail shop. She easily search the price by the website or use hashtag for instragram. If the price from online store is cheaper than shop. She will find the online shop that is trustable by looking at their history and review from their customers.
Moreover, she is very concentrate on sellers. As everyone doesn't like sellers who are not sincere to customers. She likes to be a loyal customer to the shop that sellers can tell everything she wants to know about the product and can give her suggestion to buy things that are best for her.
I think the most important factor for buying things from online shop is trust because it is the indirect communication between seller and buyer that they aren't know each others and never see each others before. So, the online shop should build trustworthiness and make the relationship with their customers.
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